Advertising Agencies

    28%

    Improvement in ROAS

    Overview

    The Challenge

    Client Background

    A performance marketing agency managing $5M+ monthly ad spend needed to scale their media buying operations without proportionally increasing overhead.

    Why GrowYourStaff

    They required a team with hands-on platform experience (Meta, Google, TikTok) who could execute at high volume while maintaining performance standards.

    Hiring Challenges

    Media buyers maxed at 15 accounts each
    Creative production bottlenecking campaigns
    Unable to profitably serve mid-market clients
    Data analysis lagging behind campaign needs
    The Solution

    Performance Marketing Team

    We built a 7-person team including media buyers, creative strategists, and data analysts working across their client portfolio.

    Platform Expertise

    Certified specialists in Meta, Google, TikTok ads

    Creative Production

    In-house ad creative and iteration at scale

    Data Operations

    Daily reporting, analysis, and optimization recommendations

    Account Expansion

    Each buyer now manages 25+ accounts

    Results

    Real, Measurable Outcomes

    0%
    Cost reduction
    0%
    ROAS improvement
    0+ accts
    Per media buyer
    0 specialists
    Dedicated team

    "The agency now profitably serves clients at half their previous minimum, while delivering better results through more frequent optimization and testing."

    Timeline

    The Journey

    1
    Month 1–4

    Foundation

    3 media buyers onboarded, took over campaign execution

    2
    Month 4–8

    Creative Scale

    Added designers for ad creative, increased testing velocity 5×

    3
    Month 8–15

    Full Operations

    Data analysts added, comprehensive reporting automated

    4
    Month 15+

    Growth Engine

    Team enables agency to pursue larger enterprise accounts

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