Did you know that 86% of businesses across the globe use video as a marketing tool because of the excellent ROI it gets? More than 50% of marketers today are creating video content for social media channels to market their brand to more and more customers globally. According to the latest data, 96% of consumers increased their online video consumption. More and more viewers now want to watch video content. 

Due to this, video content has become irreplaceable in every marketing agency. This has made video editing a rapidly growing field of career in 2022. Every company, small or big, requires a video editor at some point. If you want to create good videos that can enhance your brand, it’s crucial to have a good video editing team. If you are a marketing manager or a content creator, you must know that video editing can be a daunting and time-consuming task and this is why more and more people are now outsourcing video editing services in India.

What is outsourcing video editing and why should you outsource video editing services in India?

Outsourcing video editing is the business practice of partnering with a third-party team or contractor (freelance video editor) to do the work for you. Once you hand them the footage, you can explain the kind of final video output that you want and get desired results for your marketing objective. 

If you want to generate and promote high-quality, engaging, and persuasive content without having to invest a lot of time or money, it’s best to outsource video editing services. This practice allows you to increase your content output, save hours of editing time, and meet project deadlines in time. Hiring a professional video editor will give you an edge over your competitors in the highly competitive market and help take your brands across the globe through quality videos. 

Thanks to the growing need for video content and numerous video editing software, India has a pool of talented and skilled video editors who know how to sell a story. They make powerful videos which meet all the requirements of the clients and deliver what is loved by the target audience. All you have to do is share your vision with the outsourcing partner and get the exact type of video content that you want. 

Benefits of outsourcing video editing services in India

  • Focus on Your Creative Core Business
  • Save editing time
  • Save money that you will otherwise spend on software and other video editing equipment
  • Increase your video output
  • Increase subscribers
  • Enhance brand 
  • More scalability.

How to outsource video editing services in India?

1. Define your scope of work:

Before partnering with a freelancer or a third-party video editing company, it’s essential to envision your final goal. What do you exactly want from your relationship with the video editor? What’s the objective and purpose of your videos? What do you want to achieve from the videos? Is getting more subscribers the main aim or do you only want to establish your brand? 

2. Decide your requirements

What is the length of videos that you need? Do you want short-form or long-form content? How much time can you give to finish one video? Who is your target audience? Once you decide on all these factors, make a final budget and then search for a reliable and trusted partner. 

3. Finding the right outsourcing partner

Once you have established your scope of work, it’s time to find the right outsourcing partner. There are several online platforms such as Upwork, Fiverr, and Online Jobs PH that connect you with professional video editors from different Indian cities. While some of these platforms are free, others may require you to sign up for a monthly subscription. 

4. Assess your outsourcing partner

It’s very important to test the video editing skills, creativity and ability of a video editor before trusting them with your work. You must ask for their professional portfolio and see the kind of work that they have done in the past. You can also ask about the kind of editing software that they use, for example, Final Cut Pro or Adobe. 

5. Talk about the pay

Last but not least, its very important to coordinate payment. You have to ask them if they will work on an hourly rate or flat project rates. Once you have established the kind of pay arrangement, its time to finalize the payment and make a contract. 


  1. Why outsource video editing services?

One of the key reasons to outsource video editing services is that it helps save your precious time and money. When you partner with a third-party contractor, you don’t have to invest in video editing equipment or buy video editing software. You can use the hours to focus on your core business and still get quality video outputs. 

2. What platforms can I use to outsource video editing services in India?

You can find talented, experienced, and skilled freelance video editors on social networking sites such as LinkedIn, Instagram, or Facebook. You can also use freelancing platforms such as Upwork, Behance, FlexJobs, Fiverr, and SolidGigs to find a suitable freelance video editor who will charge you on an hourly or per-project basis. 

3. Why are people outsourcing from India?

Major American and European companies have been outsourcing services such as video editing and content writing because of a large pool of talent and access to talented freelancers. By outsourcing from India, they save a lot of time as well as money. 

Final Takeaway

Video editing is an art. When you outsource video editing services for your content, always make sure that you communicate the vision and mission of your brand to your outsourcing partner to get the best results. You can expect the best output from your third-party video editing team if you explain the essence of your content to them. Once they understand your target audience, the kind of videos that will work, and other aspects of your creative team, they will deliver results that will help take your brand to the next level.